Coca-Cola Takes Lesson From The GOP, Buys Scientists To Shift Obesity Blame Away From Sugar

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A recent infographic from went viral after people all over social media realized just how much damage a single can of Coca-Cola can do to the human body in an hour. The article that highlights the effects of the sugary drink is complete with citations for each of the stages of “help me” your body goes through every time you have a Coke and a smile:

That’s pretty frightening. When you consider that there approximately 1.6 billion servings of the stuff disappearing down the gullet of people around the world every day.

Coca-Cola has decided to take a page out of the Republican playbook and fight science with…junk science. Unfortunately there’s no bible verse that proclaims sugar and caffeine to be the work of the Devil, unless you rely on some really interesting interpretations, so the strategy is now the same as that of climate change: ignore 95 percent of scientists and glom on to the 5 percent that remains.

A new nonprofit organization called the Global Energy Balance Network has put forth the very unpopular proposition that caloric intake from things like Coca-Cola have little to do with weight gain. They support the theory that exercise can balance any diet, even one high in overpriced high fructose-infused carbonated water with artificial flavor and caramel color.

“Most of the focus in the popular media and in the scientific press is, ‘Oh they’re eating too much, eating too much, eating too much’ — blaming fast food, blaming sugary drinks and so on,” the group’s vice president, Steven N. Blair, an exercise scientist, says in a recent video announcing the new organization. “And there’s really virtually no compelling evidence that that, in fact, is the cause.”

Kind of like how there’s no compelling evidence of climate change, other than the severe weather, the melting polar caps, the rising temperature of the oceans or the hottest summer ever on record. The evidence is there, but when you add the word “compelling,” it becomes subjective to the person whose opinion you’re listening to.

In this case you’re listening to the opinion of a noted scientist, purchased wholesale by the Coca-Cola Corporation. The real experts (not paid by a soda company) say that sugary drinks like Coke are leading causes of obesity and Type 2 diabetes, and that while exercise is great for your heart and your overall physical health, it has a minimal effect on your weight.

Public health lawyer Michele Simon provided some motive for Coca-Cola’s desperate plea to look like they care:

“Coca-Cola’s sales are slipping, and there’s this huge political and public backlash against soda, with every major city trying to do something to curb consumption. This is a direct response to the ways that the company is losing. They’re desperate to stop the bleeding.”

The attempt to stop the bleeding has been costly. Coke not only donates to this non-profit, it supplied $1.5 million to get it up and running last year.

However, apparently Coke isn’t the only company to engage in this kind of sordid behavior. According to The New York Times:

Coke’s involvement in the new organization is not the only example of corporate-funded research and advocacy to come under fire lately. The American Society for Nutrition and the Academy of Nutrition and Dietetics have been criticized by public health advocates for forming partnerships with companies such as Kraft Foods, McDonald’s, PepsiCo and Hershey’s. Dietitians have also faced criticism for taking payments from Coke to present the company’s soda as a healthy snack.

It’s almost as bad as when Ronald Reagan decided to convince the country that ketchup packets were a vegetable.


Reprinted with permission from Addicting Info


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