NY Times Throws Ted Cruz Off Bestseller List For Cheating, Conservatives Go Insane

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ted cruz a time for truth

Ted Cruz’s new book, A “Time For Truth,” has managed some impressive sales numbers since it was published on June 30, with almost 12,000 copies sold in the first week. In fact, judging purely by sales, it should have been near the top of the New York Times‘ bestseller list, with more than 1,000 sales over Aziz Ansari’s “Modern Romance.” However, there’s one small problem — and it’s one the Times refuses to ignore: Ted Cruz cheated.

Politico reports that Cruz’s book, as far as raw numbers are concerned, has outperformed his fellow 2016 GOP presidential candidates’ books:

“A Time For Truth” has also sold more copies in a single week than Rand Paul’s “Taking a Stand,” which has been out for more than a month, and more than Marco Rubio’s “American Dreams,” which has been out for six months. It is currently #4 on the Wall Street Journal hardcover list, #4 on the Publisher’s Weekly hardcover list, #4 on the Bookscan hardcover list, and #1 on the Conservative Book Club list.

This week, HarperCollins, the book’s publisher, sent a letter to The New York Times inquiring about Cruz’s omission from the list, sources with knowledge of the situation said. The Times responded by telling HarperCollins that the book did not meet their criteria for inclusion.

“We have uniform standards that we apply to our best seller list, which includes an analysis of book sales that goes beyond simply the number of books sold,” Times spokesperson Eileen Murphy explained. “This book didn’t meet that standard this week.”

“Our goal is that the list reflect authentic best sellers, so we look at and analyze not just numbers, but patterns of sales for every book,” the Times spokeswoman said.

When asked to elaborate, Murphy explained that the Times has evidence that suggests Cruz cheated his way onto the list, and that his impressive book sales were the result of Cruz buying up as many copies as he could in an effort to make himself seem important:

“In the case of this book, the overwhelming preponderance of evidence was that sales were limited to strategic bulk purchases.”

Cruz’s tactic was one adopted by conservative pastor Mark Driscoll with regard to his book, “Real Marriage.” Driscoll’s book quickly flew to the top spot on the Hardcover Advice section of the bestseller list, but it was eventually uncovered that the true reason behind Driscoll’s success was a consulting firm by the name of ResultSource, which the Daily Beast notes “purchased books on behalf of Driscoll in a coordinated effort to spike sales and give the impression that the book was popular with thousands of book buyers.”

Amid the controversy, Driscoll resigned from his church, later admitting that he was wrong to cheat the system as he did. An ashamed Driscoll even asked that “New York Times best-selling author” be removed from his bio and book covers. While ResultSource’s web page is nothing but a contact link now, the company once boasted of its ability to rocket a book to the top:

Imagine: Your Book, a Bestseller. What would a Bestseller do for your brand? Your business? Your future? Publishing a book builds credibility, but having a Bestseller initiates incredible growth—exponentially increasing the demand for your thought leadership, skyrocketing your speaking itinerary and value, giving you a national (even global) spotlight, and solidifying your author brand as the foremost leader in your niche.

In 2014, the Times told the Daily Beast that they are well aware of companies like ResultSource that manipulate the list through phony book purchases:

And after the Driscoll story broke, another megapastor, Perry Noble, admitted to using ResultSource on one of his book projects.

I contacted The New York Times for comment and they told me that they are aware of the “shady” organizations that manipulate their list.

“We have developed a system to detect anomalies and patterns that are typical of attempts to gain a false ranking and warrant further inquiry,” said Danielle Rhoades-Ha, Director of Communications for theTimes. “We know which publishers are the most likely to attempt such things. We know what tools they use and with whom—which organizations, special interest web sites, ‘consultants’ and shady order fulfillment houses and retailers—they tend to collaborate.”

Right-wing commentator Mark Levin also took advantage of “pay-to-seem-important” schemes. In just the last quarter of 2013, the Senate Conservatives Fund PAC spent nearly a half-million dollars buying copies of Levin’s 2009 book, “Liberty and Tyranny,” which they then gave away to donors.

Mitt Romney also took advantage of some shady tactics to boost sales for his book, “No Apologies: The Case for American Greatness.” Facing an utter lack of interest, Romney required that half of his $50,000 speaking engagement fees be paid in book purchases:

But Romney’s total price — $50,000 — was on the high end, and his publisher, according to the document from the book tour — provided on the condition it not be described in detail — asked institutions to pay at least $25,000, and up to the full $50,000 price, in bulk purchases of the book. With a discount of roughly 40 percent, that meant institutions could wind up with more than 3,000 copies of the book — and a person associated with one of his hosts said they still have quite a pile left over.

Though Cruz clearly did something wrong here, conservatives are furious anyway:

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Yes, Conservatives, the Times taking steps to maintain the integrity of its Bestseller list isn’t the right thing to do — It’s tyranny.

 

Reprinted with permission from Addicting Info

 

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