Patagonia to Donate 100 Percent of Black Friday Sales to the Environment

by Kiley Kroh –

“The threats facing our planet affect people of every political stripe.”

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There’s nothing environmental about Black Friday. While one major outdoor retailer has elected to opt out of the day entirely, giving its employees a paid day off to spend outdoors, another has decided to opt in — but they’re doing things differently.

This year, Patagonia will give 100 percent of its global proceeds from stores and online to grassroots environmental organizations fighting every day to protect our air, water, and soil.

“During a difficult and divisive time, we felt it was important to go further and connect more of our customers, who love wild places, with those who are fighting tirelessly to protect them,” president and CEO Rose Marcario said in a statement. “The threats facing our planet affect people of every political stripe, of every demographic, in every part of the country.”

The company will also have information available in its stores and online to help customers connect with these local groups on their own.

Patagonia has long been known for its commitment to high-quality, sustainably sourced products, but the company has also increasingly sought to make its customers aware of the numerous environmental crises — both around the world and in their own backyard.

The company decided to take an active role in this year’s election, launching a $1 million “Vote Our Planet” campaign. Each store held two separate political events in the run-up to the election — one focused on voter registration and the other designed to draw attention to local environmental issues and the groups working to address them.

The aim of the entire initiative was to encourage customers to vote with the environment at the forefront, up and down the ballot. The company also closed all 29 retail stores on Election Day, giving its employees and customers time to vote.

The election of a man who repeatedly called climate change a “hoax,” who vowed during his campaign to “cancel” the Paris climate agreement and eliminate all federal clean energy development (as well as all other spending on anything to do with climate change) is undoubtedly a worst-case scenario for the environmentally-minded. Calling his victory a “nightmare,” environmental groups are reorienting themselves to face a likely assault on environmental protection and climate action.

Without referring to President-elect Donald Trump, Marcario said the company will just fight harder for the ideals it espouses.

“At Patagonia, we will grow and deepen our resolve to protect what we love,” she said. “We will fight harder and smarter, and use every means at our disposal to prevail for the sake of the country, the planet and the wild places and creatures that need our voice.”

Reprinted with permission from Think Progress, a branch of The Center for American Progress