This Recruitment Video Using Puppets Is F#cking Genius

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Fed up with kowtowing to your evil, soul-sucking, pointy-haired boss from your cramped, airless cubicle? Dust off the old résumé and email it to the warm and fuzzy folks at Dropbox, the free, online file storage company.

Oh, and we really do mean “warm and fuzzy.” Slate‘s “FutureTense” blog reports on the latest Dropbox recruiting video that’s making the rounds in San Francisco and Silicon Valley… and beyond.

Here’s Dropbox’s recruiting video so you can watch for yourself.

Cuddly muppets discuss how much they looove working at Dropbox

The recruiting video is veritable cliptage of cuddly muppet-like puppets — with the voices of real Dropbox employees — extolling all the wondrous virtues of their company, including:

  • There’s not a bad apple in the whole building.
  • Everyone’s positive, I feel like every time I come to work it’s just extremely positive.
  • I feel like it’s a very human plaec if that makes sense…
  • The culture at drop box is down to earth … and magical?
  • Lots of dedication and hard work paired with a lot of fun.
  • Note the crazy paradoxes that border on oxymoron territory… Like … down-to-earth and magical? Or hard work paired with a lot of fun?

Oh, and of course there’s that whole thing about protecting the privacy of Dropbox users’ data, because of course they’d never sell it to AT&T or hand it over to the NSA when they get the chance.

The toxic reality of “DWYL” in Silicon Valley

This writer lives in Silicon Valley/the SF Bay Area and acknowledges Dropbox’s excellent reputation as an employer. Yet… the whole video sounds suspiciously like DWYL  — an acronym snarkily coined by a Slate writer for that all-American “Do What You Love… and the money will follow” chimera that keeps us passionately driven and working insane hours on behalf of … whom?

The late Steve Jobs from Apple, for one. That’s right, the ruthless sociopath who was hailed as a genius while he systematically abused and berated his employees … and overworked his subcontractors at Foxconn so horribly, some saw committing suicide as the only way out. Like most employers in Silicon Valley, Jobs was a huge proponent of the DWYL myth… That whole thing about how working all kinds of hours in pursuit of your passion will eventually accomplish our dreams of independence, creative satisfaction, and financial success.

For decades, Silicon Valley/SF Bay area tech companies were among the few engines of upward mobility and a middle-to-upper middle class lifestyle for ordinary Americans. But, alas, the days of lavish and broadly-distributed stock option payouts (in exchange for 60-80 hour weeks for years on end) and high salaries are over.

Nowadays, in the heart of Silicon Valley — among the wealthiest regions in the world — the DWYL dreamers flock to make their fortunes. Yet, even software engineers — Silicon Valley’s royalty — only average $135K per year, according to Salary.Com — with a bottom range of $65K and a top range of $195K. That sounds downright munificent, until you try to rent a two bedroom apartment ($2,200 per month and up) or fork over something in the neighborhood of $800K (plus over $10K per year in property taxes for overcrowded low-performing schools) to buy your own place.

And the kicker comes at the end of Drobox’s recruiting video, when the furry employee declares:

“You’re just like sitting there, writing code, and all of a sudden this cart comes by your desk.”

Just like sitting there, writing code! Because, if you’re not one of the engineers writing the code, you’re the one pushing the cart.

Featured image: Video screen grab/Dropbox

Reprinted with permission from Addicting Info