Willie Nelson Plans To Sell You Weed In 2016

willie_nelson

By , Addicting Info

Willie Nelson has an act to top anything he’s done yet. He’s going to open his own chain of marijuana stores in 2016.

Who else to trust with delivering a primo product than the man who, at 81 years of age, is America’s best-known pot smoker and legalization advocate? The man who sang “Roll Me Up And Smoke Me When I Die.” The man who famously smoked a doobie on the roof of the White House.

Nelson’s stores are going to include his own brand, Willie’s Reserve, as well as other carefully selected varieties — brands of weed that meet his high standards. He’s hired pot lobbyist Michael Bowman to be the spokesperson for Willie’s Reserve. In an interview with The Daily Beast, Bowman said:

This is a culmination of Willie’s vision, and his whole life. I’m not sure any of us could have predicted how fast the dominoes would start falling once they started falling (as far as legalization). And You have the men like Willie who’s been out there getting arrested, standing up saying what’s right, and not wavering from that core.

In 2012, Nelson predicted the wave that was coming. At that time, he told The Guardian:

It’s coming. It has to, because economically we need the money – why give it to criminals? Most people realise it’s not a deadly drug like cocaine or cigarettes.

The quality products that are chosen for the stores will encourage small growers while also expecting them to adhere to certain environmentally sound practices, like keeping track of carbon emissions. It’s through his work on sustainability issues that Bowman met the singer in the first place.

Obviously, the first stores will launch in states where marijuana possession is already legal : Washington, Oregon, California, Alaska. But the coming tide is apparent in the fact that 22 other states have adopted some degree of decriminalization. Even ultra-conservative Arizona, which already allows the sale and use of medical marijuana, is seeing a huge push for legalization of weed’s recreational use.

Conservatives are coming around to the benefits of legalization. That acceptance boils down to dollars, of course. Bowman explained:

You can take the dollars we’re spending (on prohibition), and go to arch conservatives who are against the ending of prohibition, and say, “Here’s a math equation. Here’s what we’re spending in drugs, here’s what we’re doing to destroy people’s lives.”

From there, it’s a matter of demonstrating that, with legalization, a higher quality product can more economically produced, in greater quantities, while lowering the toll on the environment at the same time. What’s not to like about that?

Watch Willie Nelson perform “Roll Me Up and Smoke Me When I Die”:

Reprinted with permission from Addicting Info.

 

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